Effective date: November 9, 2026
Paladin77 is a brand of AM Unlimited LLC (“Paladin77,” “we,” “us”). This policy explains what personal information we collect through paladin77.org, our chat widget, forms, text messages, and email, and how we use it.
Contact: AM Unlimited LLC, 1240 E. Ontario Avenue, Corona, CA 92881 · rob@paladin77.org · +1 951-596-5151
Information we collect
- Information you give us: your name, email address, phone number, and anything you type into our forms, chat widget, booking calendar, or messages to us.
- Information collected automatically: IP address, browser and device type, pages visited, and referring site, collected through cookies and similar technologies.
- Booking and payment information: appointment times you choose and, if you purchase coaching, payment details processed by Stripe. We do not store full card numbers.
- Chatbot conversations: if you use the Paladin77 CoachBot on our site, the messages you send are processed to generate responses.
How we use your information
- To respond to your inquiries and schedule discovery calls and coaching sessions
- To send appointment reminders, service messages, and replies by text or email
- To send coaching resources, updates, and offers, if you have agreed to receive them
- To operate, secure, and improve our website and services
- To comply with legal obligations
SMS / text messaging
If you opt in to text messages, we use your phone number only to send the messages you agreed to receive. You can opt out at any time by replying STOP. Reply HELP for help. Message and data rates may apply. Message frequency varies.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. This excludes service providers that help us deliver messages, who may not use the information for any other purpose.
How we share information
We do not sell or rent your personal information. We share it only with service providers that help us run our business, under obligations to protect it, including:
- Our CRM and messaging platform (HighLevel / LeadConnector)
- Website hosting and email providers
- Calendar and video-conferencing tools
- Payment processors
- AI service providers that power our website chatbot
We may also disclose information if required by law, to protect our rights or safety, or as part of a business transfer.
Every marketing email includes an unsubscribe link. Unsubscribing from marketing emails does not stop messages about appointments you have booked.
Cookies and “Do Not Track”
We use cookies to run the site and understand how it is used. You can block or delete cookies in your browser settings; some features may not work without them. Our site does not currently respond to browser “Do Not Track” signals.
Data retention and security
We keep personal information as long as needed to provide our services, maintain business records, and meet legal obligations. We use reasonable administrative and technical safeguards, but no system is completely secure.
Your choices and rights
You can ask us to access, correct, or delete your personal information, or to stop sending you messages, by emailing rob@paladin77.org. California residents may request information about how their personal information is shared. We will not discriminate against you for making a request.
Children
Our services are not directed to anyone under 18, and we do not knowingly collect information from children.
Changes to this policy
We may update this policy. The effective date above shows when it last changed. Material changes will be posted on this page.
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